About Us

Find out about the Made For Families initiative and how companies, organisations and community groups can champion family values and support Singaporeans in starting and raising their families.

Last updated on 21 October 2026

Singapore is Made For Families.

Families are the backbone of our society. We stand together with Singaporeans as they start and raise their families.

The Made For Families initiative was launched by the National Population and Talent Division in the Strategy Group, Prime Minister’s Office, to assure families in Singapore of support from the government and community at large.

Made For Families brand mark represents the different ways – big and small – in which Singapore supports families. Companies, organisations and community groups can adopt this brand mark to identify themselves as championing family values in our society. Government programmes that help couples marry, start and raise their families will also be identified as reason why Singapore is Made For Families.

Supporting Singaporeans in fulfilling their plans to get married and raise families is a key national priority. While the Government's Marriage and Parenthood package has been enhanced progressively to address evolving needs of Singaporeans, everyone can play their part too. Together, we can build a society that is Made For Families through strong foundational support such as family-friendly spaces and workplaces, products and services, and family-bonding activities.