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Made For Families

What We Do Means Everything to Families

It's how we build a family-friendly Singapore together.

Last updated on 1 November 2026
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Every Act Counts

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Employer's Flexibility

Flexibility and understanding at work can help parents be present for life's important moments.

Colleagues' Consideration

Colleagues' Consideration

Small acts of support from colleagues can make balancing work and family a little easier.

Individual Thoughtfulness

Individual Thoughtfulness

Everyday gestures of kindness help families feel supported in the communities around them.

The little things stay with us.

Behind every small act of support is a family whose day was made easier.

“What I would tell my younger self is that parenthood isn’t a solo endurance test. When you build the right ecosystem, anchored by a supportive workplace that respects flexibility and a spouse who shares the caregiving load equally, you will be okay.”
— Kai Qi (Working mother of two aged 4 and 2)
“Parenthood is messy. But one thing I’ve learned over the last 3 years is this – it takes a village. A supportive partner. Family members who show up every week. Friends, employers and people around you who make the journey a little easier.”
— Ben (Working father of one, aged 3)
“Now that I’m a dad, I finally understand the essence of needing an entire village to raise a kid and I’m glad I was able to find my village – grandparents and friends who are always happy to help babysit so we can ‘relax’ a bit!”
— Kevin (Working father of one, aged 14 months)