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Made For Families

Made For Families Organisations


Absolute Kinetics Consultancy

Absolute Kinetics Consultancy (Singapore) Pte Ltd (AKC) is an Approved Risk Consultants & Accredited Workplace Safety & Health (WSH) Training Provider appointed by the Ministry of Manpower (MOM) and SkillsFuture Singapore (SSG) to provide a wide range of courses for various industries. AKC is also Made For Families; with flexible working arrangements and family-friendly initiatives – such as Leaving Early Family Time and Enhanced Company Childcare Leave, which offers 2 additional days on top of childcare leave currently provided by law. Different departments are cross-trained so staff can cover for one another as well, providing more relief to working parents who need to take time out for their families.


 active parents logo Active Parents SG

Our children are our greatest asset and our most precious national treasure. As parents, we always wish for our children to have healthy and enjoyable lives. Parenting is a lifelong commitment and it is all parents’ desire to develop your child holistically. Good news, there is no one right way to raise a child.

Here at Active Parents, we welcome first-time and seasoned parents to embark on a journey with us to kickstart your child’s Active Start to life. We have a full suite of resources, educational series, as well as sporting activities and ideas and that can help you connect with your child.

Be an Active Parent. Create happy, active moments for you and your family. Together, we can live better through sport and be the best parents we can be for them.


bykido-logo ByKido 

BYKidO is a platform for parents to discover events and experiences for their families. We do this by updating families with information on the latest places to go and the best things to do, and as a platform for families to purchase the latest deals and promotions too! Our aim is not just to make parenting easier, but we make parenting more fun! 


Car-club-logo  Car Club

Car Club – Singapore’s First and Original Car-Sharing provider has always been supporting and serving the transport needs of families!

Since 1997, we have been creating Car-Sharing services that suit the everyday life of our community. We make sure all our wide selection of cars are newer, safer, and spacious enough for those with children and seniors. And to make their accessibility even more convenient, they are located near HDBs and MRTs. With our pay-per-use model that comes with fuel and insurance, together with our fully automated service via our mobile app, families that come on board will also enjoy added peace of mind and affordability. What’s more, in this new normal, we understand that more families will use our services for their everyday essentials. That’s why, we have introduced important items such as hand sanitisers, disinfectants, anti-bacterial air fresheners, grocery bags, car hooks and mobile phone holders in all our cars.


 center-for-fathering-dads-for-life Centre for Fathering

Centre for Fathering (CFF) is a non-profit organisation founded in 2000 to promote active and involved fathering and address issues caused by fatherlessness in Singapore. The organisation aims to turn the hearts of children towards their fathers by empowering more fathers to be better role models and an enduring inspiration to their children.

Since 2015, CFF has been the driving force behind Singapore’s nation-wide fathering movement - DADs for Life which seeks to inspire and mobilise fathers to become more involved with and a good influence to their children... for life. Under the DADs for Life umbrella are initiatives such as DADs@School, Back to School with DAD, Eat With Your Family Day and Celebrating Fathers – to encourage fathers to spend time with their families and create a culture that promotes active fathering.

MUMs for Life is a ground-up movement to celebrate a mum’s unique identity as a woman, daughter, wife & mother. Our key partner is DADs for Life because we believe that mums and dads play irreplaceable and complementary roles in parenting together.  


Fairmont-Singapore-Logo---Grey (PNG)  Fairmont Singapore & Swissôtel The Stamford

With Fairmont Singapore’s iconic location, amazing views that look out to different parts of our Little Red Dot, and well-loved restaurants offering your favourite cuisines, there’s something to delight everyone in the family.

From convenient and easy to prepare recipe kits that lets you enjoy quality hotel signatures in the midst of some fun family bonding; to dining in the hotel with specially curated kids menu for some juicy burgers, smooth shakes or lovely afternoon tea treats; or thoughtfully tailored staycation packages where kids stay for free with breakfast on the house; or getaways for mums who deserve the occasional ‘me’ time and R&R; Fairmont Singapore is here to help turn more precious family moments into wonderful memories! 


 Grand Park Orchard Grand Park Orchard

Since its opening in 2010, Grand Park Orchard has been awarded as Asia's Leading Design Hotel and one of Singapore's trendiest hotels. As one of the top lifestyle destination in Orchard Road and Singapore, it also focuses on family friendly packages with suitable amenities such as lower room rate for connecting/adjacent rooms, as well as value-added in-house activities for families to bond with and participate when they stay with the hotel.

On top of the employee benefit guidelines provided by Ministry of Manpower, Grand Park Orchard also ensures that their team members and their families’ welfare are taken care of. Baby gift vouchers, flexible working hours, extended childcare leave, and flexi cash are given to mainly benefit those who are parents. To encourage employees forming new families, marriage leaves, and marriage gifts are given to celebrate their special occasion.

Room bookings will be made available from 9 Dec 2020.


 ILoveChildren_logo I Love Children

I Love Children (ILC) is a voluntary welfare organisation set up in September 2005 with the aspirations to keep Singapore young – by advocating a higher priority to having children and educating couples on fertility wellness. We inculcate the value and importance of parenthood and family among Singaporeans, as well as encourage a children-friendly environment in Singapore.

We strive to be Singapore's one-stop portal for parenthood and fertility health. We also partner like-minded individuals and partners, and where possible, provide support to couples with fertility challenges.


InterContinental Singapore logo  InterContinental Singapore

Families are invited to embark on family adventures, and create precious memories with their loved ones at InterContinental Singapore. The hotel is deeply-rooted in the heart of Bugis and Bras Basah and this cultural precinct is rich with history, arts and culture; the adjoining Bugis Junction Mall also provides a myriad of retail options for members of the whole family. 403 spacious guest rooms and suites feature plush beddings, custom furnishings and well-appointed amenities, offering the ideal escape with curated family activities and experiences including specially-designed kid's amenities, unique Family-themed rooms, the Family First Staycation, Kid's Afternoon Tea, and more.


 KidsSTOP logo-01 KidsSTOP™

Get ready for a fun time at KidsSTOP™ - Singapore’s first children science centre for kids aged 18 months to 8 years old. Spanning across a 3,000 metre square exhibition gallery ground, KidsSTOP™ offers a safe and conducive environment for children to explore Science, Technology, Engineering and Mathematics (STEM) elements through interactive play across more than 20 exhibits, that are designed to encourage curiosity and investigative skills among the younger generation.


KKH logo  KK Women’s and Children’s Hospital

KK Women’s and Children’s Hospital (KKH) is Singapore's largest academic medical centre specialising in women's and children's health. KKH is also Made For Families; with various flexible work arrangements (FWAs) and family-friendly initiatives in place.

With a predominantly female workforce, KKH has implemented work-life strategies including a wide range of FWAs to enable employees to better harmonise both work and personal commitments. These FWAs includes flexible working hours, compressed work week, job sharing and part-time employment options.

KKH adopts various family-friendly practices such as providing a workplace childcare centre for infants and young children from two months to six years of age. KKH also offers fully-equipped nursing facilities to support mothers returning to work.

To engage our employees, KKH organises regular workshops on health awareness, mental wellness as well as parenting forums. 


mothercare-logo  mothercare

mothercare, started by Kim Hin International (KHI), began trading in Singapore in 1984. With 11 stores island-wide today, mothercare has the largest range of mother and baby equipment in Singapore with a wide variety of products ranging from children’s furniture and toys, strollers and car seats, to baby and kids’ fashion. mothercare’s HarbourFront Centre megastore also features an experiential concept – incorporating of ‘real life’ elements such as stroller test tracks and airplane overhead cabins – to provide parents with a visual and tactile experience to make better purchasing decisions. In support of Made For Families, mothercare will be giving away their VIP membership to all Singaporeans who are giving birth over the next 12 months – entitling them to special discounts. Besides products, mothercare also pride themselves as an inclusive workplace – offering strong support to employees and their families in terms of maternity benefits and the flexible work arrangements.


NannyPro-logo  NannyPro

NannyPro is established on 10 May 2004 by a mother and daughter team, and is a premier cradle care agency, a social enterprise building the community of caregivers for good, and a licensed MOM employment agency. Our Vision is “The Community’s Trusted Cradle Care for Infants & Young Children for Happy Parenting”. We have partnered families on their parenting journey with dedicated and trained caregivers, who are able to give parents a peace of mind while they worked.   We believe that “Trusted Care = Happy Family”.


 naturebond-logo NatureBond

Founded by parents, "NatureBond" symbolises the love we have for our little ones. This naturally gives rise to the iconic logo of our brand - A heart and our precious little one. Our company’s mission is to develop innovative baby products in the market. We believe that with better quality products, we are then enabled to spend better quality time with our family and loved ones.


 Oakwood Premier Oakwood Premier AMTD Singapore

Set in the heart of Singapore’s vibrant Central Business District, Oakwood Premier AMTD Singapore is an award-winning luxury hotel and serviced apartment that blends urban sophistication with nature-inspired elements to deliver an intimate oasis for travellers. Distinctly modern, the property features 268 beautifully appointed apartments ranging from Studios, One-Bedrooms to Two-Bedrooms dressed in a luxe contemporary style.

The One- and Two-Bedroom apartments offers a fully-equipped kitchen perfect for personal meal preparation and washer/dryer facilities. Families with young ones may enjoy the convenience of requesting for a baby cot which comes with a complimentary set of bath amenities for a hassle free stay. For those looking to dine in, the SE7ENTH restaurant showcases culinary inspirations from East to West and a revamped kids’ menu serving nutritious meals for little ones.

Enjoy unparalleled service and exclusive access to an excellent variety of recreational facilities, including a 24-hour fitness center and outdoor infinity pool.


 Oeteo Logo


Established in 2017, Oeteo is a homegrown online baby clothes store that offers essential, innovative and hassle-free apparel that could shorten the time wearing on their little ones, to enable more time for bonding with them. 

Oeteo has been awarded the Singapore Good Design Mark by Design Business Chamber Singapore in 2020 for their signature EASYEO Rompers that have no snaps, zips and buttons.


 ohmyhome-logo Ohmyhome

Being Singapore’s leading one-stop housing platform, our job is to ensure that our customers have a seamless real estate transaction from purchase to renovation. We understand how important that is as it’s homes and families that we are handling on a daily basis. This is why family is at the heart of all that we do and forms the core of our culture.

We provide telecommuting, flexible work arrangements, and job security to everyone in the team. We have family-friendly amenities in the office and different interest groups to help everyone stay positive, motivated, efficient and safe. Above all, we treasure family values and regard our fellow colleagues as our second family who we love working with every day.

As we continue to revolutionise the property industry across SEA through simple, fast, and affordable solutions, we will continue to play our part in creating a conducive and supportive environment for our customers and team.


 Omni Theatre logo Omni-Theatre

Join us on an immersive adventure to experience the life-saving superpowers and extraordinary bravery of some of the world’s most remarkable dogs in Superpower Dogs at Southeast Asia’s largest 8K digital dome theatre, the Omni-Theatre. Follow the adventure of six working dogs and their human partners as they brave through earthquakes and avalanches, protect endangered species such as rhinos and elephants, and transform the lives of people with special needs.


PHCQ gold  Park Hotel Clarke Quay

A tropical retreat by the iconic Singapore River, Park Hotel Clarke Quay welcomes families with pampering facilities including a pool with Jacuzzi, gym and 2 restaurants. Family stays are a breeze at this quayside oasis. Choose from an array of room packages that include family‐centric elements such as interconnecting room and free kids meal with paying adults.

To fully immerse in the bonding session over the holiday, the hotel offers an optional 45‐Min DIY Pizza Making activity that families can add on. Get a 10‐inch pizza base with an assortment of ingredients to choose from, and create the perfect pizza for everyone! Additionally, the following family services and amenities are available on request (subject to availability); baby playpen, pillow and blanket for baby/children, extra bed (Park Suite and Executive Suite, with additional charges), kids menu, cutlery and high chairs at restaurants, bottle steriliser and warmer, bathtub with anti‐slip mat, rubber changing mat, and babysitting service (charges apply).


PHCQ gold  Popular Rent A Car

Popular Rent A Car is a car rental company that strongly believes in Family Bonding where we treat every employee as our own family members to care and love one another. We believe that Cars are one of the transport that bring families around to their desired destination to spend quality time with their loved ones. Allowing us to always put cleanliness and family-friendly service as our priority to our customers to let them feel safe and at home.


PrimoLogo  Primo Babies

Primo Babies is a homegrown brand that offers gorgeous and engaging playmats for learning and play-time with your little one. Primo Babies range of Play Mats are designed with love and without compromise, certified-safe & korean-made; simply perfect for playtime & family time! Many parents have placed their trust with Primo Babies as a safe space for their babies. Play & Bond with your little one on a play mat specially designed for them as they grow!


Science Centre logo  Science Centre Singapore

Get ready for a fun-filled time with the whole family and rediscover the Science Centre ! With over 20 exhibition galleries to look forward to, you and your child can look forward to new discoveries such as  the evolution of sanitation and toilets in a seriously fun exhibition called Know Your Poo or catch a live robot object theatre show that tells the story of modern engineering at the Future Makers exhibition. Don’t forget to dance with majestic butterflies from around the region at Butterflies Up-Close as well and pop by our latest exhibition, Earth Alive. Remember to grab some memento at the Curiosity Shop – Science Centre Singapore’s only souvenir shop – on your way out! With so many fun things to experience and do, you will find out that Science Centre Singapore is #MoreThanJustAPlace. 


 SLS LOGO_colour_2-small Shangri-La Hotel, Singapore

Families can spend precious time together to strengthen family bonds and create lasting memories at Shangri-La Hotel, Singapore - the only hotel sanctuary in the city with lush, open gardens, unparalleled culinary experiences and family facilities, topped with luxurious pampering and 3 distinct wings to suit every indulgence.

With activities specially designed for children of all ages at buds by Shangri-La, parents can be rest assured that their children are in good hands. Children will also learn through play in a creative, self-directed and experiential environment with exciting indoor activities at BAKE, Muddy and Stage Rooms and activities in the gardens such as fish feeding and treasure hunt. Fun family moments awaits at Splash Zone - a new outdoor water playground, with six unique water play areas featuring specially designed aquatic amenities. From thrilling water slides to jet cannons and bucket drops, family bonding moments will take on a whole new wave of adventure!


03. SEN 4C Eng V (for production)  Shangri-La's Rasa Sentosa Resort & Spa

As Singapore’s only beachfront resort, Shangri-La’s Rasa Sentosa Resort & Spa, located on Sentosa Island, is a tropical playground for multi-generational families to relax and spend quality time with their loved ones. With a wide variety of family-friendly facilities, a hassle-free vacation awaits. Families can enjoy full use of the majestic pools, pampering spa amenities on demand or enjoy making a splash with complimentary sea sports activities such as kayaking and pedal boats. Parents can also have the ultimate me-time with peace of mind and leave their little ones in the care of Cool Zone ambassadors. At Cool Zone, an indoor play area, children of all ages can experience a full day of fun, from the giant slide to the mini jungle gym designed especially for Toddlers. Teenagers can also partake in exciting games at the Fun Zone, which is stocked with Xbox1 or engage in a round of table tennis.


shopback  ShopBack

First launched in Singapore in 2014, ShopBack, the largest rewards and discovery platform in Asia-Pacific, has since expanded its reach to nine markets. ShopBack gives users cashback, while delivering performance-based marketing with high and measurable ROI to merchants. ShopBack is constantly looking for more ways to simplify the shopping experience and drive value to consumers through additional savings on time and money. This is especially important and relevant for families who are going through difficult times right now. ShopBack is thrilled to be participating in the Made for Families movement to help build a conducive ecosystem that supports families in Singapore.

Families using ShopBack can enjoy exclusive deals and earn more cashback on their purchases from their favourite merchants, both online and offline.


shopee logo  Shopee

Shopee has always believed that e-commerce is for everyone and will do our part to ensure that families are able to reap the invaluable benefits of e-commerce. Our very own membership based Shopee Mum’s Club provides users exclusive access to the best Toys, Kids, and Babies’ category deals, vouchers, and tiered benefits based on participation. In full support of the Made For Families initiative, Shopee will also be curating special deals and discounts aimed at benefiting families and young children.

As an employer, Shopee places a great emphasis on inculcating family-friendly work practices and cultivating a family-oriented culture. This includes flexible working hours for mothers and the freedom to spread our maternity leaves over a period of time instead of block clearance. Shopee also has a working mothers group to encourage mothers at Shopee to get together to discuss new ways in which the organisation can support them in juggling their vital roles both at Shopee and at home.


Singapore Discovery Centre

Get ready to learn more about the Singapore Story at Singapore Discovery Centre! Families can enjoy a fun-filled day to explore the Permanent Exhibits Gallery – Through the Lens of Time to step into an immersive journey to discover new stories and perspectives about Singapore, monthly craft activities, interactive storytelling, XD Theatre rides, PG movies at iWERKS Theatre and more. Look forward to special programmes for young children during school holidays such as eco-sustainability tours and learning workshops. Enjoy affordable and delicious meal options at Wild Thyme Cafe, overlooking over 600 solar panels on the Discovery Lake. The centre is also equipped with family-friendly amenities such as nursing rooms, making us truly Made For Families!  


 SSH Logo (Cropped w Clearance space)

Singapore Sports Hub

Singapore Sports Hub, a state-of-the-art, fully integrated sports, entertainment, and lifestyle hub, is Made for Families. Swim, run, walk, cycle, surf, skate, climb, bowl – take your pick. There are also Experience Sports Programmes for adults and kids looking to learn a new sport.

A family that works out together stays together so head on over to the Singapore Sports Hub for endless family fun on land and in the water.


Snow City logo-Full colour  Snow City Singapore

A family-centric attraction centre, Snow City is Singapore’s first and only permanent indoor snow centre that offers an Arctic experience that is close to winter environments. Maintained at -5˚ Celsius, the snow chamber offers fresh real snow for families to experience all year round. For children or the young at heart, do visit the Drift on Ice bumper car arena where you get to whiz and bump around on an ice floor. For families seeking some thrills, hop on the sturdy inflatable snow tube and slide down the 60-metre-long snow slope together.


 Swissotel Swissôtel Merchant Court, Singapore

It’s our holistic approach to wellbeing that makes us a key differentiator. From a range of programmes and activities such as the Fun in the Sun promotion for our guests with families to flexible work arrangement for our team members, these are designed to bring to life our passion for wellbeing and enhance the quality of life for our guests and team with family members.


 The Open Pan logo The Open Pan

The Open Pan is a mobile app helping busy Singaporean families cook at home with ease. At The Open Pan we believe in bonding families and building relationships through food. Nothing does this better than the heartwarming taste of home cooked food. Our goal is to bring home cooked food back into our homes and help families strengthen bonds and rediscover joy and inspiration in home cooking. 

The Open Pan app is an all-in-one tool for users to browse and save recipes from anywhere in one place, meal plan and create instant shopping lists and grocery shop directly in-app. 

Our virtual cooking classes aim to guide participants through the basics and add quick and nutritious meals to your recipe repertoire. Starting at 6pm, we guide participants through selected recipes for a balanced meal, ending with dinner for the whole family by 7pm. 


 TMC-logo Thomson Medical

Established in 1979, Thomson Medical is a trusted brand name known for being one of the largest private provider of healthcare services for women and children in Singapore.

Together with its flagship hospital Thomson Medical Centre, Thomson Medical also operates a network of specialist medical clinics and facilities across the island, delivering quality care and service to the whole family. This includes Thomson Fertility Centre that has helped thousands of couples fulfil their baby hopes, and a comprehensive network of Thomson Women’s Clinics and Thomson Paediatric Centres across the heartlands of Singapore bringing Thomson’s brand of care closer to home.

For generations, Thomson Medical has forged special bonds and touched the lives of many families – accompanying women on their journey into motherhood, witnessing the birth of newborns, and continuing to care for their children and the entire family over the course of their health journey.


 trapizza-logo Trapizza

Well-loved by families, island visitors and resort guests for more than a decade for its hearty, authentic Italian fare and relaxing seaside vibes, Trapizza is a casual Italian eatery located on Siloso Beach just a five-minute walk from Shangri-La’s Rasa Sentosa Resort & Spa.
With a large dining space and a bold menu with authentic, hearty Italian fare, a curated Italian wine list, creative reinterpretations of classic cocktails and more, Trapizza assures diners of all ages a memorable dining experience. Little ones can customise their own bentos from a dedicated kid’s menu. The kid’s bentos are presented in delightful car-shaped plates for an extra dash of fun. Tuck into a 16” family-sharing pizza that can fit up to 3 fantastic flavours, specially made for families.

Diners can enjoy the cooling sea breeze and a panoramic view of Siloso Beach from the main dining area under a canopy, outdoor seating on the sand or from the bar counter.


   Whizz Car

WhizzCar is a car rental company that strongly believes in Family Bonding where we treat every employee as our own family members to care and love one another. We believe that Cars are one of the transport that bring families around to their desired destination to spend quality time with their loved ones. Allowing us to always put cleanliness and family-friendly service as our priority to our customers to let them feel safe and at home.